Kim Kardashian Promotes Her New Face Makeup by Going Topless (Details, pics)

Reality star and mum of two, Kim Kardashian is rolling out a new line of face makeup, and the tag line for her promotional shot should read ... IT'S UP HERE, FOLKS!! Lol...

The product's called Ultralight Beams (shout out to Kanye) -- it's a line of highlighters, glitters & glosses to make your face all pretty and luminous.

Presumably Kim is rocking the stuff in this shot, but uhhh ... yeah, she's fully naked.

Yes, her face looks amazing, but this ain't the best way to get people to focus on...