LeBron James and Diddy join The Weeknd and G-Eazy in slamming H&M over the 'racist' image of a black boy wearing a 'coolest monkey in the jungle' sweater (Details, pics)

NBA star, LeBron James and music mogul, Diddy have made their voices known over the controversial racist "Coolest Monkey in the juice" hoodie by H&M.

The Cavs baller shared an edited photo of the young boy on his page with crown on his head

The caption on James' Instagram reads: '[H&M], u got us all wrong! And we ain't going for it! Straight up!'Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied!'

We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!!

'Diddy posted an image with a sweatshirt revised to read 'Coolest king in the world.''Put some respect on it!!' Diddy tweeted on Monday.

Canadian singer The Weeknd, who has a clothing line at the retailer, says he was 'shocked and embarrassed' by the photo and that he would end his ties with the company.'

When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful.'

The Swedish-based company says it is sorry the image was taken. The Weeknd, whose real name is Abel Tesfaye, has twice collaborated with H&M and performed at the brand's Spring 2017 fashion show.

While sharing a photo of the young boy wearing the conversational sweatshirt, the singer wrote: 'Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with @hm anymore...'However, he tweeted on Monday that he will no longer be working with the retailer.

In the statement, H&M said: 'We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print.'

We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with The Weeknd and his team separately.'

'We sincerely apologize for offending people with this image of a printed hooded top,' the company said in a statement.